We Are DRC Automotive

See Your Customer Data in a Whole New Way with DRC Automotive.
Our Insights Will Help You Sell and Service More Vehicles and Build Lifetime Customer Loyalty.

Customer Trust in the Automotive Industry

While it may seem logical that satisfied customers would naturally be loyal, practical experience reveals that this isn't always the reality. At DRC Automotive, we've identified what we believe to be the crucial element: Trust. We invite you to explore our research article delving into this phenomenon for a deeper understanding.

Download the Article

Customer Insights

Earn the trust and loyalty of the people who matter most.
Our customer insights help you:
✓ Track customer perceptions of your brand
✓ Identify approaches that foster loyalty
✓ Improve customer satisfaction
✓ Sell more vehicles, parts, and service

Solicited Customer Feedback

Unsolicited Customer Reviews

Customer Loyalty

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Employee Insights

Your employees are the most important difference-makers in a customer’s automotive journey. Learn what motivates your staff to perform at their best, and help them make the most of every opportunity to connect with customers and increase sales.

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Employee Engagement and Satisfaction

Employee Evaluation

Data Analytics and Reporting

DRC’s advanced data analytics and reporting platform allows you to explore your data, create dashboards, drill into results, and share insights with your team—helping you understand what happened, why it happened, and what may happen next.

Our forward-thinking mobile app provides quick and easy access to customer feedback, so sales and service staff can receive alerts and stay informed on updates wherever they are.

Why DRC?

DRC is an information management company that collects and transforms automotive industry data into insights that drive mission-critical decisions. Our expertise spans a range of industries, including over 25 years of experience working in the automotive industry. Our clients all have one thing in common: the need to collect large amounts of employee and customer experience data, and then find meaning and direction to help them achieve their goals.

Unlike standardized solutions, DRC’s strength is our ability to customize a solution that is tailored to the specific needs of your program. We take the time to understand what is unique and important to your brand from the start, so you are not losing valuable time and resources on redesigns down the road. We deliver customized insights that are more meaningful because they reflect your unique brand.

Companies choose DRC because we have honed over 40+ years experience in information management and operational expertise, specializing in customized survey administration, data collection, and analytics solutions - all in-house via a single integrated process. This high degree of integration provides DRC with the control to maximize responsiveness and the flexibility to meet changing needs.

Operational Expertise

Certifications and Memberships

"For the past 25 years, I personally had the pleasure of managing an extensive customer feedback and reporting program created by the team at DRC Automotive. This program provided valuable customer insight for the executive management team at our organization as well as our 600+ dealers.

Early on, DRC Automotive helped me develop a set of prescriptive reporting tools for not only our dealers but also all the customer-facing employees within these stores. Together, this involved creating over 7,000 customized reports which were updated daily. This partnership played an important role in our organization’s ability to earn multiple brand and product loyalty awards during this period, as well as enjoy the associated sales success."

George Dubinsky
National Owner Loyalty Manager, Recently Retired
Subaru of America, Inc.